Bulgaria's State Agency for Tourism will promote the country as a tourist destination to Russians. It has launched an advertising campaign, including 30-minute videos, to be broadcast on the Rossiya Channel and on Channel One in the Russian cities of Yekaterininburg, Irkutsk, Kazan, Krasnoyarsk, Novosibirsk, Samara, Ufa, Chelyabinsk, Kransnodar, Perm, Rostov-na-Don, Omsk - between February 18 and February 29.
A second advertising campaign will take place in the same cities between May 5 and May 25. Three shorter videos will also be shown on the NTV and TVC channels in the Moscow region, St.Petersburg, Yekaterininburg, Novosibirsk, Samara and Rostov-na-Don.
The State Agency for Tourism also plans similar advertising campaigns on the global channels of CNN, Euronews, and Eurosport.
The videos present Bulgaria as a destination for various types of tourism, emphasising summer and sea resorts, which are most popular with Russian tourists. They also show natural beauties, cultural tourism opportunities, spa and yacht tourism and youth entertainments.
