Since its long-awaited reveal for the U.S. market, the Ford Bronco has captured the imagination of European enthusiasts eager for a stylish alternative to the Jeep Wrangler. That desire was partly fulfilled in early 2023 when Ford confirmed that the Bronco would finally be sold in select European countries—though only in left-hand drive form, with France and Germany set to be its primary markets.
Originally launched in 2020, the Bronco revives a legendary nameplate and delivers it in classic 4×4 form with body-on-frame construction. Available as either a two-door or four-door model, it boasts serious off-road credentials. However, for Europe, Ford is offering only the four-door version in two high-spec trims: the lifestyle-focused Outer Banks and the more extreme off-road-ready Badlands. Both are powered by a 2.7-litre V6 petrol engine.
For those importing directly from the U.S., the full range remains accessible, including multiple body styles and trim levels. That said, rumours persist that Ford may eventually produce a right-hand drive version, particularly for the Australian market. But as things stand, European buyers will have to settle for a left-hand drive configuration.
Eye-Catching but Impractical
The Bronco is far from a sensible purchase—especially considering the need to import a left-hooker—but its appeal lies elsewhere. Visually, it exudes retro charm with modern aggression, and it delivers serious off-road capability wrapped in undeniable character.
Strengths
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Immensely fun to drive
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Undeniably stylish, both inside and out
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World-class off-road ability
Weaknesses
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High purchase cost
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Cramped boot in the two-door variant
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Left-hand drive only (for now)
At 4.8 metres long and 1.9 metres wide, the Bronco is relatively compact compared to today’s supersized SUVs. All versions include selectable two-wheel drive and four-wheel drive with both high and low gearing. Its modularity adds further charm: doors and roof panels can be removed, and while U.S. buyers can choose between soft or hard tops, Europe will only receive the hard-top version. The tailgate opens sideways, adding to the rugged design, although not everyone will appreciate its practicality.
With Jeep moving over 200,000 Wranglers a year, it’s no surprise Ford is looking to carve out a piece of that adventurous off-road market. The Bronco is a vehicle designed for wide-open American landscapes—something less common in Europe but no less aspirational.
Designed for Adventure
Practical touches abound. There’s a slide-out platform perfect for picnics or simply sitting on the boot edge. The hinged rear window adds flexibility, while the cabin is built to withstand mud, moisture and heavy use. Its rugged materials and functional layout show Ford’s focus on durability.
Interior Pros
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Picnic-ready boot platform
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Functional, easy-to-clean cabin materials
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Elevated rear window enhances accessibility
Interior Cons
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Limited luggage space in two-door model
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Side-opening tailgate can be awkward
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No right-hand drive option
Inside, the Bronco stays true to its adventure-focused ethos. The high driving position offers a commanding view, enhanced by visible bonnet-mounted grab handles. These aren’t just decorative—they’re designed to help attach gear like roof racks or branch-deflecting ‘limb risers’. They also help drivers judge the car’s position on tight trails, which is useful given the left-hand drive layout on European roads.
The dashboard ergonomics are practical and intuitive. Large, tactile controls for heating and audio systems are easy to operate even with gloves on. Waterproof-style rubber switches add a layer of ruggedness, while a moderate-sized touchscreen and digital instrument cluster provide modern functionality—although the gauges could benefit from improved clarity and design.
In conclusion, the Ford Bronco may not be the most rational choice for European buyers. But for those who value image, character, and the thrill of off-road exploration, it’s a compelling and rare offering on this side of the Atlantic.